An initial concept, clever and with symbolic significance, can support a number of changes without altering the original image quality. Recognizing the key factors of each context, we can cultivate the art of transforming this abstract essence into a formal response. Regardless of the scale of the project, the approach and the process of creation is the same, being preceded by a thorough documentation supported by creative experimentation.

 

Un concept initial, inteligent si cu o semnificatie simbolistica, poate suporta o serie de modificari fara a altera calitatile imaginate initial. Recunoscand factorii principali ai fiecarui context, putem cultiva arta de transformare a acestei esente abstracte intr-un raspuns formal. Indiferent de scara proiectului, abordarea si procesul creatiei este acelasi, fiind precedat de o documentare aprofundata sustinuta de experimentari creative. Insusirea informatiilor  este necesara in formularea solutiilor adresate diferitelor provocari. Cunoasterea este cheia atingerii unui design eficient si sustenabil.